Approximately Rs. 18-20 crores have been wasted in selling S S Rajamouli’s eagerly awaited magnum opus RRR for its January 7 launch that now stands postponed indefinitely as a result of Covid resurgence. Sources from Hyderabad expose that Rajamouli was “super-adamant” this time concerning the launch. “And he had the backing of everyone who counted in the project, from the producers to the actors. But when the situation got worse, Rajamouli had to back down.”
The zero-result publicity marketing campaign for the January 7 launch has value the producers staggering Rs 18-20 crores. This included a Rs. 2-3 crore funds for transporting followers of Ramcharan and NTR Jr, the 2 main males of RRR, to promotional occasions outdoors Andhra.
A supply reveals, “Rajamouli is aware that his two leading men in RRR have a minimal fan following outside Andhra. For the media/marketing events in Mumbai and other cities outside, Andhra fans were flown and put up in luxury hotels. All they had to do was applaud, cheer and whistle for their demi-gods in exchange of the hospitality.”
Sources say the gambit is unlikely to repay. South heroes from Rajnikanth and Kamal Haasan to Dulquer Salman and Prabhas have been large flops within the Hindi-speaking belt. Prabhas’s Baahubali labored bigtime within the North. But his follow-up venture, the luxury and dear Saaho bombed within the Hindi belt. Ramcharan’s Hindi debut, the remake of the Amitabh Bachchan blockbuster Zanjeer was a large flop.
Once after I had requested the Malayalam actor Fahad Faasil why he was not taking a look at Bollywood he stated politely, “It’s not as if I don’t admire actors and directors in Bollywood. I am a big fan of Aamir Khan’s films. But I don’t have any burning ambition to be a star in Bollywood. For one, I don’t think in Hindi and therefore can’t emote in that language. Secondly, I don’t feel doing films in Malayalam is an impediment to a pan-India reach. Not anymore.”
Also Read: CONFIRMED! SS Rajamouli’s Ram Charan – Jr NTR starrer RRR postponed
More Pages: RRR Box Office Collection
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