Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor will characteristic in OYO’s new model marketing campaign : Bollywood News

Ringing within the new yr, main, new age expertise platform empowering the worldwide hospitality ecosystem, OYO, at present launched a multi-film model marketing campaign that will likely be seen throughout tv, social media, OTT platforms, and so forth by way of January and February. OYO has launched three movies that characteristic a number of famend new age actors equivalent to Gul Panag, Kalki Koechlin, Chitrangada Singh, and Kunal Kapoor, who convey to life the numerous day-to-day tales of travellers. Over the pandemic years, vacationers not simply in India however internationally have tailored and developed their journey habits and preferences. Travellers now place increased belief and confidence in manufacturers that present flexibility and personalization. With this perception on the coronary heart of its model marketing campaign, OYO goals to unfold consciousness about the important thing options of the OYO App.

The first movie highlights the advantages of the ‘Nearby’ characteristic. OYO’s deep presence throughout India, and in 35 international locations world wide, permits customers to e book lodging on the go together with a straightforward faucet on the “Nearby” icon. The second movie is predicated on the ever-increasing want for flexibility when one travels. The movie, subsequently, highlights OYO’s simple cancellation and refund characteristic, permitting customers to change bookings earlier than their keep. The third movie promotes the ‘Search the view’ characteristic, which lets customers uncover stays based on any search key phrases together with the view, be it by the seaside, the hills, close to the market, near the airport, or perhaps a golf course view. Throughout the model marketing campaign, OYO showcases a various buyer base, catering to households, discerning travellers, and teams of pals.

The first movie, “Assi reach gaye?” options Gul Panag. The movie encompasses a household’s highway journey. Keeping together with her real-life persona, Gul portrays the function of a assured and adventure-seeking mother, taking the lead on the driver’s seat. The movie showcases the numerous phases of the journey, beginning with the kid having fun with the views of the scenic hills, turning to boredom, and eventually to restlessness after spending hours within the automobile. Hereon, the movie captures the numerous quirks of a now impatient 3-4 yr previous youngster, who incessantly nudges his mother from the backseat with the engjabi phrases “Assi reach gaye?” (Have we reached?). At this level, the now anxious couple understand that they’ve a protracted journey forward of them, with over eight extra hours to go. Everyone has had sufficient of the journey. While on the highway, Gul turns to the OYO App, faucets on the “Nearby” characteristic, and hits the e book button. The movie highlights the tagline, ‘Need a time out? Find a stay nearby.’

OYO’s model marketing campaign continues with two extra movies. The second options Kalki Koechlin and a gaggle of pals chilling by a lake. And a 3rd with Chitrangada Singh and Kunal Kapoor within the lead at a golf course.
Speaking on the model marketing campaign, Mayur Hola, Head of Global Brand – OYO stated, “OYO truly believes that progress is for everyone. No matter who you are, where you’re from, or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit OYO embodies and supports. You could be experiencing a hotel for the first time. You could be relying on a safe and sanitised stay as you go about your 50th sales trip to a faraway place. You could be looking for a beautiful home in Europe, a nice hotel in Bali or a premium stay at Jaipur. There’s an OYO for that. At the core of it all is a simple-to-use app that is backed by some serious tech. An app that enables you to find an OYO right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today. An app that enables you to step out and reach your next stage of progress. And that’s exactly what this campaign is about. It is about the evolution of OYOs customers, our Patrons (our hotel owner partners) and indeed the evolution of OYO into the global tech-hospitality brand that it is today.”

Commenting on her function within the movies, Gul Panag stated, “Let’s face it – Travelling with kids can be super challenging, especially if you’re at the wheel all day long, maneuvering across ghats, hills and treacherous roads. And this is just one situation. What if your car breaks down? Or if suddenly travel sickness kicks in? Or if you just love a particular spot along the way? Why wouldn’t you want to pull the brakes and enjoy the sunset? And the list could go on and on. I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable. Needless to say, Vishvesh and the entire OYO team were a super fun bunch to work with.”

The idea of the model marketing campaign and script of the movies have been developed and written by OYO’s world in-house model workforce. The movie is directed by Vishvesh Krishnamoorthy from Corcoise Films, one in every of India’s greatest manufacturing homes based by Prasoon Pandey. Vishwesh Krishnamoorthy has been a Director at MTV and VH1 with over a dozen PromaxBDA awards to his credit score. He’s additionally gained a Cannes Lion for steering the documentary sequence “The Dewarists”. He has directed the characteristic movie titled “99 Songs” produced by Two Time Academy Award winner A R Rahman, a dozen music movies and over 150 tv commercials. Some notable promoting work consists of Satyamev Jayate (feat Aamir Khan), Bournvita, Fastrack, Swiggy, Gpay, 7Up, Tata sky, LivSpace, Perfetti (mentos & Center recent) and extra.

OYO launched the model marketing campaign through the India VS South Africa ODI matches on TV. The OYO model marketing campaign will likely be seen in a number of channels throughout GEC, News, Infotainment and the Kids style. OYO will even launch the primary movie throughout its owned digital and social media channels together with Facebook, Instagram, YouTube, LinkedIn. OYO will even characteristic the marketing campaign on its OYO App, Co-OYO App (for Patrons) and throughout all, it’s in-house digital communication mediums with prospects, patrons and OYOpreneurs.

Interestingly, just like the function of Gul Panag, Chitrangadha Singh and Kalki Koechlin within the movies, OYO’s journey with the portrayal of robust ladies started final yr with its ‘In a Long Term Relationship with OYO’ model marketing campaign starring Neena Gupta. OYO’s 2021 marketing campaign was born out of a easy but strong perception – ladies have been the important thing decision-makers when it got here to reserving a getaway, vacation, or trip. As per OYO’s research, in eight out of ten circumstances, ladies drove the dialog and made the ultimate resolution round journey. Keeping these findings on the core of the model marketing campaign, OYO determined to speak to their core buyer cohort and decision-maker – ladies.

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