Writer, producer and director Saurabh Tewari feels the acceptance of regional and worldwide content material by viewers goes to pose a significant problem to Hindi leisure trade. The Lucknowite, who has been taking pictures for his subsequent TV present in hometown, is of the view that the development is ready to develop additional.
“The spectrum is widened and with OTT platforms the content has opened up and audience have understood what’s good and bad. So, Hindi content makers will have to pull up their socks,” says the maker of TV reveals Madhubala and Rangrasia.
“There has been a misconception that Indian cinema is represented by the Hindi film industry. Cinema down South (Telugu, Tamil, Kannada and Malayalam) was always very good while Assamese, Bangla and Marathi content were also doing so well but hogging the limelight was Bollywood. But now, audiences are watching original regional films of Prabhas, Ajeith Kumar, Jr NTR and Ram Charan. The success of Master and Pushpa are true example of rise of regional content,” he says.
The Chinese Bhasad and Love J Action director provides that the technicians from South have been all the time doing nice job however now the star energy of South actors is spreading in all course which is unquestionably going to offer an enormous problem to Bollywood biggies.
Now, with the altering state of affairs, he’s reassessing his Hindi movie course plan.
“With theatre releases not happening and even big films not able to do well everyone now needs to reanalyze things. We are now thinking to make film for OTT release. There are definitely high chances to make big money in theatre release but it’s an unsafe bet now where as OTT release may yield you lesser profits but its calculated and comparative secured risk. With more big streaming players coming in, the market is set to grow further. So, the game has completely changed.”
Tewari shot an extended schedule of this every day cleaning soap Sab Satrangi in Lucknow.
“In TV too, we need to go to real locations to bring in the flavours of region. After pack-up we will be back on the sets in Mumbai but hybrid model will work where with a small crew we can fly down with few actors here shoot in weekend and go back. This will keep us true to the real locations and audience will get fresh flavours as it’s a true-blue Lucknow story,” he says.
Earlier too, he had shot Chinese Bhasad, Krishna Chali London and Love… in his hometown and for Pinjara Khubsoorti Kaa the crew got here right down to Bulandshahr when Mumbai was underneath lockdown.
Source link
#Regional #content material #set #change #face #cinema #Saurabh #Tewari
