South movie business is ‘little behind’ on OTT area, says Annapurna Studios’ Supriya Yarlagadda | Web Series

Producer-entrepreneur Supriya Yarlagadda of Annapurna Studios opened up concerning the rise of OTT in the previous couple of years and why south movie industries want extra writers now to make amends for that area. She was a part of a panel dialogue on the WAVES 2025 summit the place she advocated the necessity to perceive the ‘game’ higher within the business. (Also learn: Shah Rukh Khan talks about Deepika Padukone as a mom to Dua: ‘Excuse me if I’m stepping past boundaries’)

What Supriya Yarlagadda mentioned

Yarlagadda then added how the streaming revolution has given Indian storytellers the scope to jot down extra authentic concepts, which do not depend upon stars or budgets however on nice characters. She mentioned, “I must say, maybe we aspire to still be on the big screen, which is why we have been a little behind in exploring series format. I think there’s a Tamil story, Kannada story, Telugu story, Malayalam story and recently there have been some successes (on OTT). But I think that we are behind. We need to catch up. And the only way to do that is to have more writers.”

‘It’s our time now for digital’

She went on so as to add, “It’s not about trying to mount them on stars, mount them with big budgets— which we used to, we love that—but understanding that this game is very different. And to all the writers out there, with all these beautiful stories being told, I think it’s our time now for digital.”

Surpriya spoke as a part of the panel titled Breaking New Ground: Evolution of Storytelling within the Digital Era. The panel featured a lineup together with Ruchika Kapoor Sheikh (Director, Original Films, Netflix India), producer Siddharth Roy Kapur, Tanya Bami (Series Head, Netflix India), Academy Award-winning producer Guneet Monga, and acclaimed American director, screenwriter, and producer Michael Lehmann.