Jordan Peele’s NOPE Launches Official Viral Website!

As you might have seen within the numerous trailers and TV spots, Jordan Peele‘s Nope seems to be at least partially set in some kind of theme park, and the film’s official viral advertising web site reveals that the park is titled Jupiter’s Claim, the fake park marketed on the web site as being “the best darn California Gold Rush theme park in the Santa Clarita/Lancaster area.”

What we’ve gathered from the location is that the Gold Rush-themed Jupiter’s Claim park is the handiwork of kid actor/actuality TV star Ricky “Jupe” Park, performed within the film by Steven Yeun. Ricky Park was the star of a movie franchise titled “Kid Sheriff” – ah ha, that explains a current Easter Egg in a Nope TV spot! – and the web site helps you to nearly discover his park.

Navigating round Jupiter’s Claim, you’ll discover a financial institution, a theater, a normal retailer, and a submit workplace, in addition to “The Star Lasso Experience” and the mysterious “Winkin’ Well” that appears to be a significant element right here. In reality, all the park’s tagline is “We Wish You Well,” and the thought behind the Winkin’ Well is that it permits on your each want to come true. Interesting…

What’s notably attention-grabbing in regards to the web site is that the cheery web site enters an ominous “dark mode” at sure factors whilst you’re navigating round, and all the textual content modifications.

In this extra sinister “dark mode,” for instance, the Winkin’ Well’s description modifications over to the next: “Look down into the well. Look up toward the skies above. Whatever you may wish, it will not change anything. It cannot be undone. It cannot be unseen. If you fear the darkness that lies ahead, peer into the well and pray you may be spared.”

It would appear that Ricky Park could also be a sinister determine beneath his pleasant demeanor, with the film seemingly having so much to do with the thought of needs being made. Perhaps the movie’s extraterrestrial invasion is the results of somebody’s want gone unsuitable? If you’re asking me, it looks like there’s A LOT extra happening right here than the trailers have steered.

There’s additionally a “Jangle” coin system constructed into the Jupiter’s Claim web site, permitting you to construct up cash which you’ll spend throughout the web site. There’s so much to see right here, and so much to play with.

Take a digital journey to Jupiter’s Claim whilst you look ahead to the film to launch!

Universal will likely be releasing Nope in theaters on July 22, 2022. The movie is being referred to in official press supplies as “a new pop nightmare” and “an expansive horror epic.”

In the movie, “Residents in a lonely gulch of inland California who bear witness to an uncanny and chilling discovery.”

Daniel Kaluuya (Get Out) will likely be reteaming with Peele on the mysterious film, with the solid additionally together with Steven Yeun (“The Walking Dead,” Mayhem) and Keke Palmer (“Scream”). Michael Wincott (The Crow), Barbie Ferreira and Brandon Perea additionally star.